Tuesday, February 3, 2009

Gaining a Competitive Advantage

 In these tough times, where the decision making process is very slow, and companies are laying employees off and cutting their expenditures, the common mistake that corporate organizations fall into, is losing their momentum and give up to the general negative atmosphere.

 As a manager or head of department you have to keep your staff prepared for three reasons:

 1-    It has been proven that in down times, prepared companies gained market share and managed to add great value that turned into a competitive advantage in prosperous times.

 2-    Projects will not stay on hold forever, whenever financial institutions will resume their activities, the market will revive at a blink and again only prepared companies will be ready to absorb that sudden growth.

 3-    Engaged employees, turn into disengaged and actively disengaged employees because of the uncertainty of the markets, and that results in companies losing their top talents; the same talents that cost the company a fortune to attract in addition to the painful recruiting process.

 So try to keep your employees engaged and think about the future.

For more info on how we can assist your organization gain and sustain a competitive edge from a human capital perspective drop us a line at info@ideaspr.com 

1 comment:

Ace Custodio said...

Great post!
I'll be keeping an eye on this.