Thursday, February 19, 2009

Now is the Time to Change.


On this edition of my bi-monthly blog I thought of sharing with you a story that reflects the current situation. As a friend of mine told me: “Human beings love to be victimized” and in the current downturn, people are blaming the crisis instead of taking action…. Well now is the time to decide what you would want to be doing next. To paint a clearer picture in your minds I would like to share with you an inspirational story. This story is extracted from the book “Notes from a Friend” by Anthony Robbins:

Have you ever heard of a guy named Colonel Sanders? Of course you have. How did Colonel Sanders become such an unbelievable success? Was it because he was born wealthy? Was his family rich? Did they send him to a top university like Harvard? Maybe he was successful because he started his business when he was really young. Are any of these true?

The answer is no. Colonel Sanders didn't begin to fulfill his dream until he was 65 years old! What drove him to finally take action? He was broke and alone. He got his first social security cheque for $105, and he got mad but instead of blaming the society or just writing the American congress a nasty note, he started asking himself, "What could I do that would be valuable for other people? What could I give back?" He started thinking about what he had that was valuable to others.
His first answer was, "Well, I have this chicken, recipe, everyone seems to love! What if I sold my chicken recipe to restaurants? Could I make money doing that?" Then he immediately thought, "That's ridiculous. Selling my recipe won't even pay the rent." And he got a new idea: "What if I not only sold them my recipe but also showed them how to cook the chicken properly? What if the chicken was so good that it increased their business? If more people come to see them and they make more chicken sales, maybe they will give me a percentage of those additional sales."

Many people have great ideas. But Colonel Sanders was different. He was a man who didn't just think of great things to do. He put them into action. He went and started knocking on doors, telling each restaurant owner his story: "I have a great chicken recipe, and I think if you use it, it'll increase your sales. And I'd like to get a percentage of that increase."
Well, many people laughed in his face. They said, "Look, old man, get out of here. What are you wearing that stupid white suit for?" Did Colonel Sanders give up? Absolutely not. He had the #1 key to success; I call it personal power. Personal power means being persistent in taking action: Every time you do something, you learn from it, and you find a way to do it better next time. Colonel Sanders certainly used his personal power! Instead of feeling bad about the last restaurant that had rejected his idea, he immediately started focusing on how to tell his story more effectively and get better results from the next restaurant.


How many times do you think Colonel Sanders heard no before getting the answer he wanted? He was refused 1,009 times before he heard his first yes. He has spent two years driving across America in his old, beat-up car, sleeping in the back seat in his rumpled white suit, getting up each day eager to share his idea with someone new. Often, the only food he had was eating was bites from the samples he was preparing for perspective buyers. How many people do you think would have gone for 1,009 no's - two years of no's! - and kept on going? Very few. That's why there is only one Colonel Sanders, the founder of KFC. I think most people wouldn't get passed twenty no's, much less a hundred or a thousand! Yet this is sometimes what it takes to succeed.

If you look at any of the most successful people in history, you will find this common thread: They would not be denied. They would not accept no. They would not allow anything to stop them from making their vision, their goal, a reality. Did you know that Walt Disney was turned down 302 times before he got financing for his dream of creating "The Happiest Place on Earth"? All the banks thought he was crazy. He wasn't crazy; he was a visionary and, more important, he was committed to making that vision a reality. Today, millions of people have shared in "the joy of Disney", a world like no other, a world launched by the decision of one man.

So have you ever asked yourself those 2 questions? What could I do that could be valuable to other people? What could I give back?

I add to Tony Robbins questions a third one: What do I love and enjoy to do? But watch out! it has to be something that others are willing to pay for otherwise it will become a hobby not a business or a method of making a living.

So good luck on your next journey and if you need help you know who to write to: info@ideasgrp.com

Tuesday, February 3, 2009

Gaining a Competitive Advantage

 In these tough times, where the decision making process is very slow, and companies are laying employees off and cutting their expenditures, the common mistake that corporate organizations fall into, is losing their momentum and give up to the general negative atmosphere.

 As a manager or head of department you have to keep your staff prepared for three reasons:

 1-    It has been proven that in down times, prepared companies gained market share and managed to add great value that turned into a competitive advantage in prosperous times.

 2-    Projects will not stay on hold forever, whenever financial institutions will resume their activities, the market will revive at a blink and again only prepared companies will be ready to absorb that sudden growth.

 3-    Engaged employees, turn into disengaged and actively disengaged employees because of the uncertainty of the markets, and that results in companies losing their top talents; the same talents that cost the company a fortune to attract in addition to the painful recruiting process.

 So try to keep your employees engaged and think about the future.

For more info on how we can assist your organization gain and sustain a competitive edge from a human capital perspective drop us a line at info@ideaspr.com